Lannock SF | Google Ads WIP

Performance Report

Google Ads WIP

Last 30 days: 24 Jun – 23 Jul 2026 | Account: 487-704-8289

Monthly

Rolling Windows

Total Spend

$9,849

+10.4%

Last 30 days

Total Clicks

3,741

+13.2%

Avg CPC $2.63

Key Events

165

+63.4%

Primary key events only

Blended CPL

$59.71

-32.4%

Based on primary key events

Compared to previous 30 days (25 May – 23 Jun 2026)

Google Ads and Meta cannot optimise for qualified leads until offline conversion tracking is connected through HubSpot. Right now the campaigns are running without closed-loop attribution: the platforms see form submits, not actual strata finance clients. Every dollar spent optimising toward the wrong signal is wasted budget. Access requirements have been shared with Lachlan (Lannock HubSpot Admin). Pending setup before tracking can go live.

Campaign Breakdown Click a row to expand conversion actions

Showing: Last 30 Days (24 Jun – 23 Jul 2026)

Campaign	Spend	Key Events	Blended CPL	CTR	CPC	Clicks	Search IS

Conversion tracking note: Phone click (web) is currently a primary conversion action. Reclassifying to secondary per the May 12 agreement so the campaign optimises for actual call duration and form submits. The callback form submit is the real lead signal from PMAX.

Key Insights

HubSpot integration — pending discussion with Lachlan

Closed-loop attribution is still blocked until HubSpot access is sorted with Lachlan. Until then, Google Ads and Meta are optimising toward form fills, not confirmed strata finance clients.

Google Ads copy — pending approval

Revised headline and description set is ready and waiting on Lannock sign-off before it goes live.

Top 10 Keywords

Showing: Last 30 Days (24 Jun – 23 Jul 2026) — sorted by cost — click row to expand

Campaign:

Keyword	Match	Campaign	Cost	Clicks	CTR	CPC	Key Events

Top 10 Search Terms

Showing: Last 30 Days (24 Jun – 23 Jul 2026) — sorted by cost — click row for analysis

Campaign:

Search Term	Campaign	Cost	Clicks	CTR	CPC	Key Events	Flag